CLEAN EARTH WASTE MANAGEMENT

In an attempt to vertically integrate and formalize the existing value chain, a waste management arm was setup to collect and transport municipal solid waste from societies to our facility in Lahore, in order to sort and process all incoming materials into finished end products.
This would result in a true zero waste model that would not only eliminate the need for landfill sites, thereby reducing the production of greenhouse gases, but also recover a valuable and indigenous source of raw materials resulting in a reduction of our import bill.
In this regard, a pilot project was set up in 2021, with an annual waste generation of 600 Tons.